Sangeeta Tanwar

All stories by Sangeeta Tanwar

Titan wants to rule the Indian woman's heart

Titan wants to rule the Indian woman's heart

Rediff.com9 Jan 2019

Titan's sarees will ride on the parent brand's immense equity and deep penetration to crack open the potential Rs 550 billion market.

Bharat Benz use data to up its service quotient

Bharat Benz use data to up its service quotient

Rediff.com15 Nov 2018

New age diagnostic tools come in handy for BharatBenz to predict repair needs and breakdown in advance.

Voltas takes JV route to re-enter consumer durables segment

Voltas takes JV route to re-enter consumer durables segment

Rediff.com23 Oct 2018

The JV, Voltbek Home Appliances, aims to take on LG, Samsung as well as home-grown players such as Godrej among others head on with a slew of products that hopes to combine the best of both worlds -- European technology and design, with Indian pricing and delivery.

Cos take green path to save costs and sustain growth

Cos take green path to save costs and sustain growth

Rediff.com29 Sep 2018

A selection of Indian corporations are cutting costs and contributing to a green economy by embracing clean fuel and India Inc sees a strong business case in adopting renewable energy to power their operations.

Cos take green path to save costs and sustain growth

Cos take green path to save costs and sustain growth

Rediff.com29 Sep 2018

A selection of Indian corporations are cutting costs and contributing to a green economy by embracing clean fuel and India Inc sees a strong business case in adopting renewable energy to power their operations.

Future Group is going hi-tech to grab market

Future Group is going hi-tech to grab market

Rediff.com23 Jul 2018

Under its door-step delivery model, consumers can shop at any of the three Future Group-owned convenience formats - Easyday, Nilgiris and Heritage - both online or offline.

Rental start-ups fight to stay fit in tough marketplace

Rental start-ups fight to stay fit in tough marketplace

Rediff.com5 Jul 2018

Challenges notwithstanding, there are handful of players who continue to stand tall and scale-up their business. Many of these are taking inspiration from hyper-local grocery and food-delivery business to go full stack, says Sangeeta Tanwar.

Marico tests the online waters with Studio X

Marico tests the online waters with Studio X

Rediff.com16 Jun 2018

Marico, which launched its first digital-only brand Studio X on Amazon, is treading the e-commerce market sans the support of its 4.7 million brick and mortar outlets, reports Sangeeta Tanwar.

Get ready to meet Vistara's RADA at Delhi's T3

Get ready to meet Vistara's RADA at Delhi's T3

Rediff.com12 Jun 2018

The Tata-SIA airline Vistara is gearing up to station an indigenously developed robot, RADA, at its signature lounge at Delhi airport's Terminal 3. Powered by AI, the robot is programmed to scan boarding passes, provide information on the terminal, departure gates, real-time flight status and weather conditions of destination city etc. And RADA can also entertain people by playing games and multimedia content, says Sangeeta Tanwar.

Patanjali: A prisoner of its own ambition

Patanjali: A prisoner of its own ambition

Rediff.com5 Jun 2018

To stay in the race for the long term, the company has to innovate continuously - something that MNCs and some of the home-grown Indian firms have been doing successfully, says Sangeeta Tanwar.

Say hello to your new AI dost at work!

Say hello to your new AI dost at work!

Rediff.com29 Apr 2018

The role of AI spans coaching, performance, learning, engagement and career growth.

Can robotics really ease hiring pain?

Can robotics really ease hiring pain?

Rediff.com28 Nov 2017

HR can make better hiring decisions with solutions powered by robotics & machine learning.

Remember Dalda? It's back to a New India!

Remember Dalda? It's back to a New India!

Rediff.com21 Nov 2017

In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering.

The scramble to lure the Rs 1k-2k phone customer

The scramble to lure the Rs 1k-2k phone customer

Rediff.com16 Nov 2017

With slower than expected growth in smartphone penetration, operators and OEMs are joining hands to provide affordable mobile devices with attractive offers.

Want to be a good leader? Read this!

Want to be a good leader? Read this!

Rediff.com15 Nov 2017

'Let's think of a leader as a camera.' 'It's not just about the leader having the ability to have a telephoto lens.' 'You do need that, but you also need a leader to take a wide angle, look over the horizon and to be able to rise up to the satellite level and look at the big picture.'

Nokia's second coming in India

Nokia's second coming in India

Rediff.com26 Oct 2017

With 8.5 per cent market share in the quarter ended September 2017, Nokia makes it to the top four bestselling feature phones in India.

How Infosys can recover lost ground

How Infosys can recover lost ground

Rediff.com31 Aug 2017

Infosys needs to be more innovative and disruptive with its product and services, keeping its focus on growth.

How Parle markets dal

How Parle markets dal

Rediff.com16 Aug 2017

Parle is taking one step at a time as it moves ahead in the pulse biz. Carpet bombing will not work. The company goes slow with Fresh Harvest dal rollout.

Pay Rs 1,450,000 and get a bespoke suit made

Pay Rs 1,450,000 and get a bespoke suit made

Rediff.com3 Aug 2017

Customised tailoring: How Raymond, Aditya Birla Group are luring customers with bespoke services to fit the bill.

Will robots take over HR?

Will robots take over HR?

Rediff.com27 Jul 2017

Robotics is making inroads into HR, but will not replace the function any time soon, experts say.

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